How to use Service Marketing Feature to Boost your Sales?

You can easily use the Service Marketing feature to boost Service sales.
 

What is the Service Marketing feature?

Service Marketing lets you (the seller) reach out to a buyer you've already worked with to encourage more business, directly from a service. It offers two tools: Up-sell and Cross-sell, each sending a one-click email to the buyers on your behalf.

Where do I find it?

• Go to Manage Services (Vendor Dashboard), find the service you want to market from.
• Then, find "Service Marketing" button under the "Actions" column. 
• Click the Service Marketing icon/button next to it. You can also go directly to https://app.elancemarket.com/service/marketing?service_id={order_id}.

What is Up-sell and when should I use it?

Up-sell emails the buyers of a past order to let them know you're ready to take on more of the same work. Use it when a buyer seemed happy with a delivered service and might need it again (e.g., recurring content, monthly design work, repeat batches).

• The email tells the buyer you delivered their service and are available for more of the same.
• It includes a button linking straight to the service page so they can place a new order.

What is Cross-sell and when should I use it?

Cross-sell emails the buyers to recommend a different service you offer, based on the order they placed with you. Use it when you believe a past buyer would benefit from another one of your services (e.g., a buyer who ordered logo design might also want brand guidelines).

• You pick which of your other active services to recommend from a dropdown.
• The email highlights that service and links directly to it.