Getting Started with CPA (Cost per Action) Campaigns – SmartXaaS LLP - Help Center

What is CPA (Cost per Action) Campaign?

CPA campaigns require the user to trigger an event by completing a certain action. The action must be free and must not take longer than 5 minutes.
Otherwise, contact your account manager before creating a campaign.

CPA (Cost per Action) campaigns are recommended for those who looking for custom Action or Event to be completed by the user such as:-

Install + Open + Create an Account
Install + Open + Register + Email Activation
Install + Open + Signup + OTP Verification
Install + Open + Earn 500 Coins
Install + Open + Reach 100 Scores
Install + Open + Play till Level 5
Install + Open + Start Free Trial
Install + Open + Start a Subscription
Install > Open > Start Monthly Subscription ($7.99)
Install + Open + Signup + First Time Deposit
Install + Open + Register + Place Order
Install > Open > One-Time Purchase ($12.99)

NOTE: We have temporarily discontinued directly targeting with Paid Subscription instead you can target Free Trials or low cost trial packs such as $1 Trial pack or 1 Day trial pack or 1 Week Trial pack.

Types of CPA (Cost per Action) Campaigns:-

Campaign Type	Conversion	Tracking	Availability
Incent CPA - Standard	Install + Open + Action/Event	Required	Android, iOS, Web

Requirements for CPA (Cost per Action) Campaigns:-

Tracking SDK/Integration with event conversion tracking required.
Recommended Article: Understanding various Tracking Solutions (Overview)
CPA Configuration:
- Event Name : Unique name of the configured event which triggers a conversion.
- Event Description : Description of the conversion flow for the user in English as crisp as possible, for e.g: Install > Open > Register (Email, Google) > Earn 500 Coins.
Recommended Article: Configuring In-App-Events for CPA Campaign
Configure & Enable Postbacks : Make sure to enable postbacks for cpidroid (if 3rd party tracking) or send postbacks with event_name parameter on our event postback URL with exactly the same event name (if custom s2s tracking). [IMPORTANT!]

How to create CPA (Cost per Action) Campaign?

You can create CPA (Cost per Action) campaign at;
- For Android : https://app.cpidroid.com/campaign/add?platform=android
- For iOS : https://app.cpidroid.com/campaign/add?platform=ios
- For Web : https://app.cpidroid.com/campaign/add?platform=web
by selecting the appropriate option in the Campaign Type field accordingly.

NOTE: Please note that we require you to run at least one CPI campaign before moving to CPA. After a few conversions, you may terminate the CPI campaign. This approach helps us ensure the tracking setup is working properly—directly running CPA could result in significant traffic loss for us.

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