Reasons & Remedies for Poor or Low Campaign Conversion Rate (CR)

About Conversion Rate:-

• Conversion Rate means ratio of clicks by conversions i.e rate at which how many conversions are happening out of every 100 clicks sent.
• When ever conversion rate is lower than optimal CR then your campaign may be stopped (status will change to paused or review or suspended) by system automatically.
• We expect you to maintain optimal CR i.e at least 10% in case of CPI and 1% in case of CPA, below this we assume there something wrong with your tracking integration or campaign setup.
• Our system monitors both Total CR and Today CR as well. Both indicates health of your Campaign Tracking which you can easily monitor and manage at https://app.cpidroid.com/tracking/manage 

Common Reasons for Poor CR?:-

Why CR is ZERO

Why CR is Low

Tracking Integration Faulty: When you have not done tracking integration properly Traffic sent but NO postbacks are received at all. You have NOT setup or enable postbacks to be sent to us. Tracking SDK is NOT integrated in the app at all. App is NOT live in Play / App store after SDK integration. Tracking URL is NOT redirecting to the target advertised app. Tracking URL is broken or NOT redirecting at all. Delayed Conversion Postbacks: Make sure to send conversion postbacks in real-time. Delayed postbacks are not recommended and could be problematic.

Country Targeted Incorrectly: Your might be targeting several countries or worldwide but your app is actually not available in some countries which could cause drop in CR. Conversion Trigger Incorrectly: Make sure the tracking SDK is programmed to trigger conversion exactly when user install/open the app but not later. - Check if tracking SDK is failing to initialize properly upon app open. - Check if tracking SDK is able to track every conversion exactly when user install/open app without any delay. - Check if tracking SDK is not conflicting with other 3rd party SDKs. - We have notice some advertisers try to gain unfair advantage by triggering conversion later (such as signup) instead of install/open while doing CPI campaign in order to enjoy benefits like CPA campaign at the cost of CPI. Device Hardware Limitations: If your app is compatible with limited set of devices due to specific device or hardware requirements then it could result in poor CR. CPA : If you are targeting competitive countries like US or UK, make sure your bid is competitive enough otherwise conversion rate might be low. CPA : If you are having difficult actions in the event description, make sure CPA bid is sufficiently high Content Age Limitations: If your app has restricted content and it's available for certain age groups only (such as 18+) then it could cause drop in CR.

More Reasons & Remedies:-

• Clicks / Conversions Mismatch: Please share a screenshot of clicks, conversions (installs & events) you have received at your end in your tracking provider's dashboard with support so that we can compare it with numbers at our end and make sure all clicks / conversions are correctly & exactly getting tracked at both ends.
• Large App Size: Check your app size (>100 MB), large app size can be problematic, it cause difficulty for end users to download & install app successfully (it takes lot of time & data cost). 
  - Users mostly avoid downloading / installing an app with large size because more time is consumed (specifically when internet is slow) & data cost is high in most of the countries.
  - Users usually give up mid way and this could lead to drop in CR.
• iOS ATT issue: Make sure to implement ATT Prompt => Learn more at https://thesmartware.zendesk.com/hc/en-us/articles/360058630912-iOS-14-Advanced-Privacy-Tracking 
• CPI - Search : If you have targeted invalid country-keyword combinations where users are actually not able to find your app for some or all combinations, in such cases your Keyword Search campaign may get suspended automatically.
  - Check all the country-keyword combinations and remove the invalid once, you may check your app's keyword ranking at our dedicated ASO platform - https://asoeshop.com/